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Article

EUROPEAN ACADEMY

OF SCIENCES OF UKRAINE

“Ownerless herd”. The second book in the series of Jean Baudrillard’s thought

 

Jean Baudrillard is characterized as the “Last Prophet of Europe”: not just because he was a prominent thinker, French philosopher and author of more than 50 works and essays that examine modern consumer society in depth. Events and phenomena described by Baudrillard in his works 20-30 years ago are taking place today. In his writings he described his view of the world, criticized the emergence of hyperreal and by using a specific type of writing he conveyed why people and society are the way they are.  

In 2021, the translation of the first book in the series saw the light: “Maestro. Jean Baudrillard. The Last Prophet of Europe” (Oleg Maltsev and Lucien Oulahbib). This book demonstrated the integral system of Baudrillard’s philosophy in sixteen chapters and the author provided thorough analysis of each “brick and construct” of Baudrillard’s system presenting to readers for the first time a complete theoretical model. For many readers the book “Maestro” is an intellectually challenging book and provides a fresh look at Baudrillard’s ideas, it received many reviews from scholars worldwide including
Innermost depths of Baudrillard’s legacy in the book of Dr. Oleg Maltsev by Prof. Dr. Jerome Krase 
Why Baudrillard, Why Now? by Andrew McLaverty-Robinson
The genius of Jean Baudrillard through the eyes of Dr. Oleg Maltsev by Dr. Maximiliano E. Korstanje
Real Science is a Fatal Challenge by Dr. Lucien-Samir Oulahbib
Rethinking Baudrillard After the Orgy and How to Get Out of a Simulation" by Dr. Steve Gennaro

The second book about the philosophy of Jean Baudrillard was announced and is titled “Ownerless Herd.” Dr. Maltsev has finished working on the overall structure of the book during the expedition to Italy in March 2023. Along with the continuation of many year study of the history of Italian organized crime organizations, Expeditionary Corps (special department of the Memory Institute) conducted a thorough study of Sicilian mafia’s history, more about the field study can be found on the pages of Expedition Journal

In the frameworks of working on the book “Ownerless Herd”, Maltsev came to the conclusion that “language” of European mysticism and Baudrillard’s work speak of the same things in their essence. One of the goals of the book is to present the machine that combines these two languages: European mysticism and Baudrillard's. “Ownerless Herd” is the other title for “masses”, “silent majority” or “screened out” described by Jean Baudrillard in his works. The book “Ownerless Herd” is about the world order that we live in. The book will provide a view on how global machine of hyperreality functions, what are the elements of it and how they impact the future of each person. The book will also provide indepth analysis of information distortion methods and models that explain the nature of all conflicts, be it a geopolitical or an everyday conflict between two people. This straightforward and practical book will show how different mechanisms and elements that are integral part of our societies create hyperreality and turn people into an “ownerless herd”, in other words, into idiots. 

Contents of the book:
1. Ownerless herd
2. Ode to Hyperreality
3. Baudrillard's Hypothesis of Hyperreality (Machine and Fate)
4. Who are we dealing with?
5. Theory and Practice of Conflict
6. Simulation and Simulacra
7. Denial of Memory
8. Screen and Hyperreality (First Approach to Hyperreality)
9. Seduction
10. Working with the Machine of Hyperreality
11. Expertise as an Inherent Part of the Machine of Hyperreality
12. Everything (even pregnancy) is a Reflection of the Instinct for Power
13. Transformer (Two-side Group Technology). Blogger (key and insight)
14. You Are Given to Yourselves to Be Destroyed
15. The Machine of Hyperreality: Assembling
 ⁃ Generator - Conflict
 ⁃ Generator - Simulacra and Simulation
 ⁃ Blocker - Denial of Memory
 ⁃ Staging - Seduction 
 ⁃ Reducer - Expertise
 ⁃ Transformer - Media and Global Network
 ⁃ Stabilizer - Adaptability and Maladaptability 
16. Technological Efficiency and Hyperreality


"Hyperreality is when the real becomes more than real. " 
Jean Baudrillard